Thinking outside of the box is not enough...

…you need to reinvent the box. Bigger, better, faster, stronger.

I talk a lot about massively multiplayer online games, virtual worlds, augmented reality, simulations, social networking, social media, and a variety of related topics, but a lot of what I have to say (or at least what I am thinking about) goes beyond that. This post, for example, is readily targeted at companies in those areas, but also at those working in technology and communications in general. Two years ago, I wrote about the lack of flying cars (we were promised!) and the seeming death of the American creative and innovative spirit.

As Alan Kay said: “The best way to predict the future is to invent it. Really smart people with reasonable funding can do just about anything that doesn’t violate too many of Newton’s Laws!”

The problem, as I see it, is that we have forgotten about inventing the future. If you take a look at the last year or two of venture funding announcements (particularly in the sectors I mentioned) there is a lot of “me too” ventures getting funding. It is almost as if we keep seeing the dealflow centered around what is hot or popular, which in turn floods the market with a lot of very similar products. How many social networks can you name? What about MMORPGs? Casual game companies? Which of them are really innovating or trying to push the envelop? How many of them are nearly identical in features and functionality? How many of them lack any discernable business model other than “get traffic, get acquired”?

Are the “really smart” people finding funding, or is it a matter of doing what someone else is already doing and just knowing the right people? I’m beginning to wonder. A lot of interesting ideas keep coming across my radar, but they all seem to have difficulty finding any funding at all. At the same time, the number of “what are they thinking” venture deals keep getting announced.

There are a lot of opportunities out there to change the world and make billions at the same time, but I feel like the visionaries and luminaries are hiding or have simply given up. Did the great dot com bubble burst hurt American innovation more than we realize?

I have had my fair share of ideas, most of which seemed to be too “ahead of their time”. It is incredibly frustrating to me to see an idea I couldn’t get funded 5 or 10 years ago (and in some cases, as recently as 3) suddenly find west coast funding and market excitement. Even worse when it seems that the new venture is doing things in a way that feels backwards to me. That’s the best way to describe it I guess…backwards. Why are they doing x THIS way, when it would be so much better and powerful THAT way? 

I’m not about to give up though. As Nikola Tesla said: “The present is theirs; the future, for which I have really worked, is mine.” That sounds pretty arrogant I guess, but it resonates with me. Other people in various industries are reigning supreme now, but they are failing to look ahead to the future, and invention is more like “the same thing the other guys are doing, but slightly different”. Throughout my whole career I have tried looking ahead, anticipating the flow of trends and technology, and generating ideas, concepts, and innovations to catalyze, evolve, and revolutionize. They can have the present, but the future is mine.

It can be yours too…but you have to think outside of the box (reinvent it!) and be creative. Don’t hyperfocus on your own area of expertise…talk to others in related fields. Look at the big picture and shuffle the puzzle pieces around. Sometimes we talk about ideas in fiction that have been unreachable for a long time and we act like they still are, but there is a lot of technology out there NOW that simply needs to be put together in a different way to make those dreams a reality.

The future is coming…but only if you invent it, and do it now. Otherwise, we will waste another decade or two toying around with old ideas and old technology. Is it really any wonder that we haven’t returned to the moon or landed on mars yet? That we are still reliant on fossil fuels? It doesn’t have to be this way. Everything can, and will, change…but we need innovators, inventors, dreamers, visionaries, and of course venture capitalists that yearn to change the world instead of playing “keep up with the Jonses”.

Don’t accept mediocrity.